A Case for Live Streaming Program Notes in the Concert Experience
The concert hall is a sacred space for arts patrons to experience the power of live performance. So, why would the world-renowned Philadelphia Orchestra encourage audiences to use a mobile app during their concerts?
Our new case study reveals the origin story for LiveNote, an interactive performance guide for mobile devices.
What prompted The Philadelphia Orchestra to pursue live streaming program notes to patrons during performances?
What did they hope to achieve by creating LiveNote?
What challenges did they face along the way?
How did audiences respond to LiveNote?